The Coastal Collaborative
A surfer silhouetted against a coastal sunset

Get your time and leads back

You don't have a messy business. You have a business that outgrew its systems.

I find where your business is leaking time and leads, then I build the thing that stops it.

5+

hours returned

300+

workflows

10+

years

Start free

Two free ways to see your gaps.

No call required. No spam. Just a real read on where you stand.

VISIBILITY · FREE · UP TO 25 PAGES

The AI Visibility Scan

Drop your URL. See if AI can find you.

  • Visibility score for AI and search
  • Whether ChatGPT and Google can read you
  • Gaps costing you AI-search referrals
  • Fastest wins, ranked
Get my free scan

OPS FIX · FREE · 5 MINUTES

The 5-Minute Ops Quiz

6 questions. Honest answers. A real score.

  • Operations health score out of 30
  • Section-by-section breakdown
  • Fixes matched to your weak spots
  • Instant score, no waiting
Start the free quiz

The math

Five hours a week isn't five hours.

Five is the floor, not the average. It's the least I have ever found buried in a business, and I have looked at a lot of them.

Five hours a week is 20 hours a month. Here is what that is actually worth.

For an insurance broker,

that is over a thousand renewal calls a year that nobody made. At fifteen minutes each, it's your entire book, twice.

For a chiropractor,

it's 500 more patient visits a year, or the membership program you keep meaning to launch. A membership program that did not exist before, built from scratch on the systems the practice already owned, with Zapier bridging the parts that did not talk to each other, set up so it runs without ongoing manual admin.

For a coach,

it's five hours aimed at follow-ups, sales calls, sharpening your client experience, training your team, or finally crafting the marketing plan you keep pushing.

Now run the real numbers

Say you charge $4,000 a client. You get those 20 hours back and put them where they belong: follow-up, nurture, actually pitching.

Close one. You've covered the Get Found build more than twice over. Your number's probably different. Run yours. The shape doesn't change.

Proof

Things built that kept working.

150+platforms connected

Hospitality

A hospitality business with no website and no way to be found outside word of mouth.

Clear information, working links, every function tested, and a structure search engines could read. Handed over with no retainer, no ads, and no ongoing maintenance.

What was built

Clear information, working links, every function tested, and a structure search engines could read.

What it replaced

No website and no way to be found outside word of mouth.

Healthcare & wellness

A membership program running on sticky notes and spreadsheets.

A membership program that did not exist before, built from scratch on the systems the practice already owned, with Zapier bridging the parts that did not talk to each other, set up so it runs without ongoing manual admin.

What was built

A membership program built from scratch on the systems the practice already owned.

What it replaced

Sticky notes and spreadsheets.

A few words from people who have worked with Erin in different parts of the machine.

“I really loved working with Erin. I have two people doing her job now, which makes sense because she just offered a significantly broader set of skills than most.”

Lindsay M. · Client

“Erin created a wonderful website for my small town bar. Simple yet stylish and packed with information. Incredibly easy to work with, great communication, and she made sure every function and link worked. I highly recommend her services.”

Kaurie · Client

“Very organized, very systems oriented, and just brilliant. Even being in a conversation with Erin, I'm already learning all sorts of things, and the minute I implement, I'm like, why the hell haven't I been doing this?”

Bri · Marketing partner

“What an absolute treat. My head is spinning and that's a great thing. I feel so much better about my day to day. I'm so excited and I know she just scratched the surface. I can't thank you enough!”

Chris · Client
A vintage Volkswagen bus at a coastal overlook

The process

Clear next steps, no surprises.

Engagements are scoped in stages and continue only while the next piece is useful. Discovery happens first, then the written follow-up arrives within 48 hours.

Step 1

We talk this week.

Twenty to thirty minutes. No pitch, no proposal. If someone else is a better fit, I'll tell you and point you to them.

Step 2

Scope and price in 48 hours.

In writing, approved by you before anything starts. If the work grows later, that is a conversation, not a surprise invoice.

Straight talk

If your gut reaction is “I can't afford this yet”...

Consider what those hours are actually worth pointed at revenue instead of your admin work. Most of it can be automated, and most owners have no idea because you don't know what you don't know.

Not with more tools. With the right connections between the ones you already have. Sometimes that is a one-afternoon fix. Sometimes it is a full system build. I'll tell you which one you need—and which one you do not.

Who this is for

Who I work with (and who I don't).

We'll get along great if you:

  • Can feel the gap—lost leads, six tools, fuzzy on what converts—but cannot point to where it leaks
  • Hand over logins and collateral fast, because you want it handled
  • Trust a process instead of white-knuckling every step
  • Are open to changing how things work, not just bolting automation onto a mess

We're probably not a fit if you:

  • Have rigid systems you will not budge on
  • Want a button-pusher, not a system—that is a VA, and that is a different hire
  • Mainly need paid ads and media buying run day to day—I build the funnel they land in, I just don't run the ads

In that last bucket? I've got trusted specialists I'll point you to. Right person, faster result, no hard feelings.

Training and certifications

Training is current.

Platforms I build with

150+ platforms connected.

Text-first tools, grouped by the job they do.

AI, agents & LLM tooling

AI search visibility & structured data

Automation & integration

CRM & client management

Email, SMS & outreach

Courses, memberships & community

Video, audio & podcast

Project & work management

Web, hosting & domains

Development & no-code

Forms, scheduling & quizzes

Advertising

Analytics & tracking

Social media management

Communication

Design

E-signature & documents

Productivity, storage & security

Business, finance & payroll

Payments & e-commerce

Hiring & talent

Infrastructure & compliance

Build notes

300+ integrations available through Zapier · 58-step multi-branch build · 30+ Asana workflows · 15,000+ lines of code shipped

See all 150+ platforms

Quick answers

Common questions, straight answers.

What does The Coastal Collaborative actually do?

The Coastal Collaborative builds the three stages that help a business get found, catch leads, and keep clients.

Get Found covers AEO, GEO, and SEO; Catch It covers websites and lead capture; Keep It connects CRM, onboarding, nurture, and automation.

How is this different from a VA?

A VA executes assigned tasks; I identify which tasks should not exist and build the system that handles them.

Most small businesses eventually need both kinds of support.

Can AI tools and search engines actually find my business?

AI tools can recommend your business only when they can read your site.

The free AI Visibility Scan checks that structure and shows the fastest fixes.

Who is this not for?

This is not for businesses that refuse to change rigid systems or need someone to run paid ads day to day.

I build the funnel the ads land in and refer paid-media work to the right specialist.

What does it cost?

Free tools cost nothing, paid diagnostics start at $197, and builds start at $1,500.

Ongoing support starts at $1,500 a month; see the full pricing ladder.

Pricing, plainly

Start with the next right step.

Free tools are the easiest place to begin. Paid work is scoped in writing after discovery, with fixed pricing for defined work and ongoing support only when it is useful.

See all pricing
A beach lifeguard station beside the ocean

Start with the evidence

What would you actually do if you got your time back?I'll find you five hours a week. If I cannot, I'll tell you that instead.