The Coastal Collaborative

Nice to meet you

Part ops nerd.
Part detective.

I build the operational systems that let founders stop running the business from their inbox and get back to the work that actually moves it forward.

Erin Cronin, founder of The Coastal Collaborative

The short version

Give me two systems that do not communicate.

I’ll find the bridge and build it. Give me a process you have done by hand a hundred times, and I’ll turn it into something that runs.

Since 2016, I’ve worked behind the scenes for leadership teams across healthcare, financial services, federal contracting, nonprofits, and tech startups. I bring an operations background, an automation brain, and enough web and AI fluency to see the whole system—not just the tool in front of me.

The job is not to make your business look more complicated. It is to make it feel lighter, calmer, and easier to lead.

5+

hours a week clients get back

300+

automated workflows built

150+

platforms connected

10+

years of operations experience

How I work

01

Ownership, not task-taking

I take responsibility for outcomes, not just checking boxes. You should not have to follow up.

02

Technical fluency

I build workflows, configure CRMs, connect AI where it earns its keep, and troubleshoot the rest.

03

Calm under pressure

High-stakes environments are where I simplify complexity and keep the work moving.

04

Discretion is non-negotiable

Financial data, personnel issues, and strategic plans get treated like the trust they are.

A beach boardwalk leading toward the ocean at sunset

Ready when you are

Bring the symptom. We’ll find the through-line.