A surfer moving along a coastal shoreline

Selected work

Things I built that kept working.

Real businesses, real numbers, and what actually changed after.

Hospitality

A hospitality business with no website and no way to be found outside word of mouth.

I built a clear, searchable site, tested every function, and handed it over with no retainer, no ads, and no ongoing maintenance.

Clear information, working links, and every function tested.
Structured so search engines could actually read it, not just render it.

1,569

Site visits in 2025

+56%

Year over year growth

496

Visits from Google search

Healthcare & wellness

A membership program built where none existed.

A chiropractic practice needed a membership system that did not require a full-time admin to run it. There was no offer structure, no enrollment flow, and no way to track who had paid. A membership program that did not exist before, built from scratch on the systems the practice already owned, with Zapier bridging the parts that did not talk to each other, set up so it runs without ongoing manual admin.

Built the offer structure and enrollment flow from scratch.
Landing page with clear membership tiers and Stripe checkout.
Credit-based scheduler, enrollment, billing, and cancellation wired together.

Built from scratch

A membership program

Replaced

Sticky notes and spreadsheets

Runs with

No ongoing manual admin

Online education

They had the content. They had no way to sell it.

An online business had a library of recorded workshops sitting on a hard drive with no system to sell or deliver them.

Sales, offer, and product pages built from scratch.
Bundle pricing so single workshops could be sold together.
Checkout wired to automatic delivery.

30+

Sales, offer, and product pages built

3 weeks

Strategy, design, copy, checkout, and delivery

Events & hospitality

Every booking lived in one person’s head. Nothing was written down.

A venue operator had no process for managing inquiries, coordinating tours, or tracking bookings.

Asana pipeline running from first inquiry to signed contract.
Self-scheduled tours to prevent double-bookings.
Every prospect visible to the whole team at every stage.

Health & wellness

They wanted to host a summit and had no idea where to start.

A virtual summit plus in-person events were launching at the same time, with no infrastructure behind either one.

Speaker coordination and full asset collection.
Two revenue tiers: free registration with a VIP upgrade path.
Landing pages, email sequences, and attendee management.

20+

Speakers coordinated with assets collected

Revenue tiers built

Professional services

They were buried in admin that had nothing to do with their actual job.

A senior executive was spending the week on expense reports and calendar triage instead of the work they were hired for.

Automated expense workflow: receipts are photographed, categorized, logged, and reconciled.
Calendar restructured to protect focus time while keeping client meetings prioritized.
Relationship touchpoints handled automatically.

Hours a week reclaimed from expense management alone

Missed relationship touchpoints after launch

Small business

Every system they tried was built for someone else’s brain.

A business owner struggled with productivity tools that did not match their actual workflow. The problem was not motivation; it was friction.

Communication cadence rebuilt around how the work actually happens.
Reminders calibrated to land at the moment of action.
Daily priorities simplified to reduce decision fatigue.

“Very organized, very systems oriented, and just brilliant. Even being in a conversation with Erin, I'm already learning all sorts of things, and the minute I implement, I'm like, why the hell haven't I been doing this?”
Bri · Marketing partner

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